2021市場(chǎng)營(yíng)銷專業(yè)留學(xué)申請(qǐng)書(shū)

時(shí)間：2021-08-02 18:40:46 其其0由分享

沒(méi)有什么比在國(guó)外自己獨(dú)立了。你可能會(huì)發(fā)現(xiàn)出國(guó)留學(xué)確實(shí)帶來(lái)了您的獨(dú)立性。出國(guó)留學(xué)的學(xué)生成為他們新國(guó)家的探險(xiǎn)家，真正發(fā)現(xiàn)他們所懷有的好奇心和興奮。這里給大家分享一些2021市場(chǎng)營(yíng)銷專業(yè)留學(xué)申請(qǐng)書(shū)，歡迎閱讀!

2021市場(chǎng)營(yíng)銷專業(yè)留學(xué)申請(qǐng)書(shū)

Dear _,

As a production factor, human resource also faces scarcity—in the technical sense of economics—the way that other forms of resource face. Therefore, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the field of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in keeping with the rules of economics.

My interest in marketing commenced with the learning of two important courses in my sophomore year—Marketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desire to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a person’s creative thinking. The 4P’s as advocated in marketing (price, place, promotion and product) are specifically oriented toward market fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4P’s constitute the fields in which I made conscious efforts to develop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject. I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing Department, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area.

Marketing is an applied science that calls for constant practice based on a mastery of its theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the brand name of China’s most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to the headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realistic understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their differential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers’ performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalization proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations.

My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reality. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among different departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked out. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with China’s accession to the WTO, the widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of China’s present buyer’s market and the necessity to maintain sustainable development after China’s WTO accession. In particular, faced with the challenges posed by the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketing network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice.

Although I did not major in marketing as an undergraduate, my professional training in accounting can nevertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my undergraduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could otherwise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities.

Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accumulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be made possible with this very “marketing” of myself.

Yours sincerely,

xuexila

烏克蘭留學(xué)行李清單

一、證件現(xiàn)金

大家要先把自己進(jìn)入烏克蘭需要接受檢查的證件準(zhǔn)備好，這里包括個(gè)人護(hù)照、留學(xué)簽證、登機(jī)機(jī)票、健康證明，還有申請(qǐng)?jiān)盒＿f交的材料的原件，而且需要隨身攜帶。

此外大家還需要換好現(xiàn)金，建議大家將人民幣換成美元，因?yàn)闉蹩颂m貨幣格里在國(guó)內(nèi)的銀行內(nèi)不是常備貨幣，很難兌換，而且美元與格里之間的匯率比較穩(wěn)定，適合換匯。

二、衣物日用

衣服的選帶需要先做功課，了解自己地大的時(shí)候當(dāng)?shù)氐募竟?jié)和平均氣溫，然后選擇合適的衣服，一般兩到三套就綽綽有余了，此外還需要準(zhǔn)備好貼身的各類衣物。

床上用品三件套可以帶上一套，不占地方而且抵達(dá)后需要使用，比臨時(shí)買方便得多;洗漱用和沐浴用的相關(guān)日用品，可以選擇帶上便攜裝，這樣可以直接使用，度過(guò)過(guò)渡期。

三、電器藥品

這里的電器除了自己的電腦和手機(jī)之外，還需要特別準(zhǔn)備好轉(zhuǎn)換插頭，而且可以帶上一個(gè)多孔插排，這樣可以讓更多的電器正常充電使用，畢竟和國(guó)內(nèi)是不一樣的。

烏克蘭的天氣氣候和國(guó)內(nèi)有著比較大的差異，這樣初來(lái)乍到的留學(xué)生很有可能會(huì)出現(xiàn)水土不服的情況，這就需要大家提前做好準(zhǔn)備，帶上一些常用藥。

四、注意事項(xiàng)

在進(jìn)行行李的封裝的時(shí)候，要嚴(yán)格區(qū)分好隨身行李和托運(yùn)行李，所有的貴重物品和電器都需要隨身攜帶，而刀具和液體類物品則需要托運(yùn)。

要提前了解禁止入境的物品清單，不要攜帶禁止入境的東西，也不要攜帶可能會(huì)觸犯高壓線的物品，其中尤其要注意各類自制的東西，沒(méi)有質(zhì)檢標(biāo)志和包裝是不能夠帶出去的。

選擇去烏克蘭留學(xué)的優(yōu)勢(shì)介紹

1.教育模式優(yōu)越

烏克蘭是前蘇聯(lián)教育，文化，工業(yè)中心的第二大國(guó)，它沿襲了前蘇聯(lián)的良好教育模式，又學(xué)習(xí)歐洲的經(jīng)驗(yàn)，現(xiàn)在教育又提倡向歐洲接軌。烏克蘭的基輔大學(xué)時(shí)歐洲排名前十的，并且有哈爾科夫國(guó)立大學(xué)，第聶伯國(guó)立大學(xué)，這些知名國(guó)立大學(xué)，回國(guó)后被國(guó)內(nèi)教育部承認(rèn)，享受所有留學(xué)生回國(guó)待遇。

2.學(xué)科專業(yè)精細(xì)

烏克蘭學(xué)校的很多學(xué)科教學(xué)質(zhì)量水平很高，知名度也高，醫(yī)科學(xué)校很有名。

3.招生范圍廣泛

凡是持有國(guó)內(nèi)高中以上畢業(yè)證書(shū)、身體健康、年齡在16-35歲者，均可免試進(jìn)入烏克蘭國(guó)立大學(xué)攻讀相應(yīng)的學(xué)士、碩士和博士學(xué)位。

4、費(fèi)用低廉

赴烏克蘭留學(xué)的好處很多，其中低廉的學(xué)費(fèi)生活費(fèi)讓很多學(xué)生和家長(zhǎng)動(dòng)心，讓更多的學(xué)生實(shí)現(xiàn)了留學(xué)深造的理想。接受世界同等一流教育，年總費(fèi)用僅為歐美等國(guó)的十幾分之一，甚至幾十分之相當(dāng)于就讀于中國(guó)大學(xué)的費(fèi)用。進(jìn)入大學(xué)后，享受本國(guó)大學(xué)生所有免費(fèi)和優(yōu)惠待遇，宿舍條件一流，設(shè)備完善，全天供應(yīng)熱水，免費(fèi)使用天然氣、電和供暖服務(wù)。有浴室、廚房。學(xué)校有食堂，可在校就餐。

5、辦理手續(xù)簡(jiǎn)單

與英美國(guó)家比起來(lái)沒(méi)有復(fù)雜的擔(dān)保，考試手續(xù)。

6、語(yǔ)言環(huán)境好

學(xué)校為無(wú)語(yǔ)言基礎(chǔ)的學(xué)生設(shè)置了預(yù)科系，有專門烏克蘭語(yǔ)，俄語(yǔ)，英語(yǔ)預(yù)科。國(guó)家人民都會(huì)烏克蘭語(yǔ)和俄語(yǔ)，溝通很容易。比起國(guó)內(nèi)學(xué)習(xí)俄語(yǔ)專業(yè)的學(xué)生語(yǔ)言溝通能力會(huì)高很多.

7、兩國(guó)貿(mào)易溝通較多，人才匱乏

隨著烏克蘭和中國(guó)的貿(mào)易往來(lái)越來(lái)越多，駐烏克蘭中國(guó)商人很多'對(duì)烏克蘭語(yǔ)和俄語(yǔ)人才的需求量越來(lái)越多，就業(yè)機(jī)會(huì)越來(lái)越廣泛。

8.為去歐美國(guó)家做準(zhǔn)備

由于烏克蘭的大學(xué)被歐美各國(guó)承認(rèn)，所以為想以后去歐美一些國(guó)家留學(xué)，而前期費(fèi)用不足的學(xué)生又提供了一個(gè)很好的選擇，可以在烏克蘭畢業(yè)以后申請(qǐng)其他歐洲國(guó)家繼續(xù)深造.

9.社保完善

烏克蘭的醫(yī)療保險(xiǎn)制度比國(guó)內(nèi)好'每年留學(xué)生辦理醫(yī)療保險(xiǎn)卡,看病，吃藥，住院均不花錢。

10.烏克蘭國(guó)民素養(yǎng)高

烏克蘭的國(guó)民素質(zhì)普遍較高，待人接物彬彬有禮，社會(huì)治安狀況良好，學(xué)生既無(wú)囊中羞澀之感又無(wú)“二等公民"的心理壓力，可以在友善寬松的環(huán)境中完成學(xué)業(yè)。

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